International Digital Analytics And Insight Manager Jobs
Digital Marketing Manager
Baby Lifeline
Midlands/London (Possible Hybrid/remote)
About Us
Do you want to work for a dynamic charity that’s making a huge difference to the prevention of avoidable harm to mothers, birthing people, and babies, not only across the UK, but around the world?
We’re looking for a creative and proactive new team member who can provide us with the digital marketing expertise we need to raise our public profile and boost fundraising, while continuing to build relationships with key partners.
Our Digital Marketing Manager will be responsible for Baby Lifeline’s social media channels, planning and creating content for our website and driving engagement with the individuals and organisations we need to reach.
Key responsibilities:
· To take ownership of content published via Baby Lifeline’s website and shared via its social media channels
· To use social media and Baby Lifeline’s website to drive income through fundraising
· To engage with stakeholders through digital activity, building positive two-way relationships
· To be strongly aware of developments in digital marketing, putting forward suggestions for new ways to increase public awareness of our charity, reach our most influential stakeholders, and boost fundraising
· To produce monthly social media monitoring reports
· To support Head of Communications & Marketing with the wider delivery of Baby Lifeline’s Communications Strategy
Skills and experience:
· Extensive professional use of social media and online platforms
· Extensive professional use of CMS (e.g. WordPress)
· A passion for digital marketing and the ways it can be used to achieve organisational objectives
· Copywriting experience for online marketing and communications, with the ability to share examples of work that has successfully engaged a target audience and provoked action
· Strong attention to detail
· Experience of creating and/or managing marketing databases
· Experience of producing stakeholder newsletters (e.g. via MailChimp)
· Knowledge of PPC, SEO, Google Ads, and Google Analytics
· Knowledge of developments in marketing and communications in the UK charity sector
· Experience working within the UK charity sector preferred
· CIPR/CIM membership and/or accredited qualifications preferred
Baby Lifeline is a unique national charity whose mission is to make care safer and better for every pregnant woman, pregnant person, and newborn baby
The client requests no contact from agencies or media sales.
We are looking for a Digital Fundraising Marketing Manager to lead a digital fundraising programme for an incredible international environmental charity.
This is a hybrid role with ideally 2 days a week in the Surrey office.
The Charity
A passionate charity dedicated to paving the way for a new era where people, wildlife and the planet thrive with a focus on mobilising a movement and delivering key legislative reforms. You would be joining a welcoming team, offering a range of benefits including flexible working, learning and development opportunities, a generous 10% pension and an employee assistance programme.
The Role
Managing all UK digital advertising (paid and organic social media, Google Ads and other Display as required).
Deliver digital copy, creative and asset direction to the Digital Fundraising Production Manager.
Develop strategic plans and budgets for lead generation, acquisition and retention, to achieve ambitious fundraising growth targets.
Lead on data, analytics and reporting to demonstrate results for digital products and communications to identify areas for improvements and optimisation.
The Candidate
Track record of working on successful digital marketing, campaigns and communications ideally in a charity setting.
Experience of delivering digital marketing strategy and campaign management for lead generation, acquisition and retention that is audience-centric, rooted in insight and target driven.
Hands-on experience of working with digital production, service providers and platforms to identify and deliver best-in-class digital solutions.
Experience of digital and data reporting and analysis, with track-record of acting on insights to achieve KPIs and income targets.
IMPORTANT NOTE
Please note the charity is interviewing on a rolling basis so please do apply ASAP.
Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful, but we positively encourage you to apply for any other positions that you may see in the future.
We apologise that we cannot contact everybody in person but thank you in advance for your interest.
Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.
This role is based in the UK on a remote homeworking contract or based in our London office. If the role is based in the London office, you will be required to attend the office for a minimum of 2 days per week with the option to work remotely for the remaining 3 days.
The salary quoted is for the London office but if based at home, the salary will be £36,737.01 - £40,566.55
About us
Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.
There's never been a better time to join Christian Aid's Fundraising & Supporter Engagement Department. We would say that, wouldn't we? But we mean it. Despite the challenges we've all faced over recent years, we have grown income and smashed our targets, making a transformational impact for people in poverty. Your next career step could see you joining our passionate and energetic team of poverty-fighters. We inspire more than 250,000 supporters and thousands of supporting churches to raise more than £40 million annually to tackle the root causes of extreme poverty.
We're committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don't have to be Christian to work here - we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we're open to part-time and flexible working. We also offer hybrid working for our office-based colleagues and the option of being a homeworker for most of our roles too.
Want to know more about what it's like to work here? Click here to hear directly from some of our amazing colleagues.
Learn about our vision, mission and values
About the role
The Digital Optimisation Analyst is instrumental in advancing Christian Aid's digital strategy and supporting colleagues in achieving their ambitious digital, fundraising and supporter engagement goals. Through utilising measurable data and analytical tools such as Google Analytics, the role provides in-depth campaign analyses, performance reports, and a deep dive into users' online activities and behaviours. The deliverable insights and contributions empower teams to make data-driven, impactful decisions that generate positive change across the organisation.
About you
You will be the go-to expert in digital analysis, working closely alongside a variety of teams to maximise the reach, engagement and conversion of our digital journeys. You will be comfortable managing competing priorities and proactively engaging with multiple stakeholders. Alongside digital analysis projects, you will have a finger on the pulse of current trends, tools and best practice across the digital space.
Competency questions
As part of your application you will be asked to demonstrate your suitability by giving answers to the following questions:
-Understanding User Behaviour: Can you describe a time when you used analytics tools to analyse user behaviour on digital platforms? How did you use this data to enhance the user experience, and what did you achieve?
-Optimising Campaign Performance: Please share an experience where you identified opportunities to improve campaign performance in the digital space. How did you develop and test hypotheses to achieve better results?
-Empowering Teams with Insights: How do you ensure that the insights and reports you provide to teams are actionable and relevant to their objectives? Can you share an example of a time when your insights directly influenced a team's strategy or approach?
Further information
At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.
We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams.
We have a strong Christian ethos and we encourage applications from all faiths and none (with the exception of Director positions where there is a genuine occupational requirement to be a practicing Christian - Exempted under the Equality Act 2010).
All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information as part of the referencing process from job applicants' previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.
This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this.
You can expect a wide range of rewards and benefits, including a generous holiday allowance, a season ticket loan, and flexibility that will ensure you enjoy a good work/life balance.
Purpose of the role:
The purpose of this role is to manage and deliver an effective email CRM programme for ZSL and its Zoos (London Zoo and Whipsnade Zoo) across the broad range of audience groups (zoo visitors, donors, members, experience bookers, etc.). The aim is to continuously grow customer acquisition, engagement, value and loyalty as part of an overarching Supporter Journey that has the customer experience at its heart.
Your key responsibilities:
- Design and build on-brand email marketing campaigns from end to end. Including copywriting, building emails on Dotdigital, sending campaigns and manage A/B and MVP testing strategy to ensure continuous optimisation of email campaigns.
- Own the overall email campaign plan and delivery, working with audience owners across ZSL to manage email communications, providing guidance and best practice.
- Analyse and segment customer data and maximise this data to deliver effective targeted activity, managing the quality and frequency of messaging. Use this insight to identify opportunities for up-selling or cross-selling programmes.
- Develop and deliver customer data acquisition strategies and ensure all activity is GDPR compliant.
- Work with the Membership Marketing Manager to fully develop, deliver and manage an effective CRM programme for ZSL to build (automated) supporter journeys along the customer lifecycle, driving loyalty and growing the value of each customer and ROI from CRM activity.
- Work with the Digital Marketing Executive to track and analyse campaign results (engagement, conversion rates, web analytics, ROI) to produce regular reports on campaign performance, and continuously implement improvements based on findings.
- Develop strong working relationships with our Ticketing and Systems teams to understand and use Tessitura, our membership and donations CRM platform as well as ticketing and experiences data from SEE Tickets.
- Manage ZSL’s email service platform (currently Dotdigital) including being responsible for managing and maintaining the data within it to ensure that all customer data and communication is GDPR complaint, management of the ESP budget and management of the relationship with the ESP supplier.
ABOUT YOU
Your experience:
- Email CRM programme management expertise
- Consumer marketing communications experience and management of a customer database essential
- Experience with Dotdigital highly desirable
- Working knowledge of HTML desirable
- Experience with CRM platform Tessitura desirable
Your skills and knowledge:
- Strong project management skills and ability to co-ordinate multiple projects and stakeholders and manage competing priorities
- Excellent working knowledge of email service provider platforms, including knowledge of establishing automated programmes
- Experience in content development, including copywriting
- Experience in manipulating customer data with a high attention to detail
- Proven knowledge of the General Data Protection Regulation
- Good analytical and problem-solving skills with strong commercial focus
- Excellent interpersonal, communication and influencing skills
- Excellent Microsoft Excel skills
This post can operate on an agile/blended working model. We’re currently meeting as a team at the office (Regent’s Park) once per week, working from home for the rest of the week. Occasional travel to Whipsnade Zoo will also be required.
We strongly encourage applications from all backgrounds and celebrate the value of having a team of employees with diverse skills, experiences, and heritage. We are committed to ensuring our teams can bring their authentic selves to work without fear of discrimination. ZSL has active equality networks for our staff with lived experience and those who provide active allyship in Race and Culture, Team Pride, Disability Network, and Menopause Network, complemented by our strategic EDI Steering Group.
This role is subject to standard pre-employment checks, including the candidate's right to work in the UK.
ABOUT US
We’re ZSL, an international conservation charity. Through our unrivalled animal experts in our two zoos (London Zoo and Whipsnade Zoo), the work of our pioneering scientists, our dedicated conservationists, our purpose is to inspire, inform and empower people to stop wild animals going extinct. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction.
What do we offer?
At ZSL, we are proud of our approach to employee benefits. Our benefits include:
- Our vision and purpose - you’ll work alongside colleagues who are passionate about science-led conservation, knowing that you will help us to inspire, inform and empower people to stop wildlife going extinct
- Pension scheme - we offer a generous pension scheme with up to 12% contributory pension
- Flexible working – talk to us about your flexible working requirements and we will do everything we can to make sure you work in a way that suits you
- Holidays – 25 days annual leave allowance, plus UK bank holidays Wellbeing – access to a blended programme of wellbeing initiatives, including confidential access to our 24/7 Employee Assistance Programme
- Life assurance – eligible employees will be enrolled in ZSL’s life assurance scheme from their first day
- Complimentary tickets – annual allocation of Whipsnade Zoo and London Zoo tickets, with a 30% discount in online and retail shops
- Cycle2Work - our cycle to work scheme enables you to lease a bicycle
- Season ticket loan - we offer an interest free loan for eligibly London-based employees to buy a season ticket for travel between home and work
- Family friendly policies – we offer enhanced maternity, paternity, and adoption packages
NB: We reserve the right to close our advertisement early or extend the advertising date until a suitable candidate has been found.
The client requests no contact from agencies or media sales.
Use your communications, marketing and fundraising leadership to inspire support for some of the world’s most valuable habitats.
The world is waking up to the power of nature-rich wetlands. In this incredible space where water and land meet, lies a solution to a climate in crisis and biodiversity being in freefall.
Not only do 40% of the world’s wildlife depend on wetlands, but our lives do too. This is why here, at WWT, we are on a mission to restore wetlands and unlock their power.
Central to our new “Wetlands are the Way 2030” strategy is an ambitious goal to raise the profile of wetlands by developing a bolder and fresher voice and inspire a movement of people to take action in a way that is right for them.
With world leading scientific expertise and more than 1m visitors to our sites we have the platform to do this.
We now seek an outstanding strategic communications and marketing leader who will bring energy, strong team ethic and disciplined focus to a talented team of 65 and help galvanise a public who are waking up to the wonder and value of nature.
If this vision inspires you and you want to make a difference to the planet through your communications and marketing expertise we would love to hear from you.
For more details including how to apply please see the job pack. Closing date 2nd May.
About us
We’re WWT, and we’re on a mission to restore the super-powered ecosystems we call wetlands. There’s never been a more important moment for our work, and we’ve got some phenomenal people on the case.
Whether they’re taking a new visitor under their wing, or conducting ground-breaking research further afield, our team are second to none. And there’s nothing we love more than watching them soar.
Whatever you do here, you’ll be helping to restore wetlands and unlock their power. So, the only question left is, what role will you play?